Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer. They start by identifying who their target customer base is and then follow this by a concerted campaign in which they aim to fulfill their customers’ needs and build long term loyalty.
Augmented reality is one of the newer forms of strategies adopted by companies who use it to combine elements of print and online advertising. They view it as an ideal way of delivering persuasive messages to a technological minded audience.
Augmented reality (AR) marketing takes the reins from virtual reality platforms to create a new, interactive consumer experience. It is so popular right now, its growth is expected to reach $117.4 billion by 2022. As little as five years ago, consumers knew little or nothing about this marketing tool. But AR has become a marketing strategy that businesses need to become educated on.
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