Social media has revolutionized marketing strategies. Snapchat, Instagram and Facebook use AR marketing to keep users engaged. For example, platforms like Snapchat use AR through filters. People of all ages think it’s cool and fun to doctor their images with dog ears, cat whiskers and floral headbands.
The trend is so popular that Instagram now offers their own version of photo enhancements. Facebook’s filter app is currently in beta stage, experimenting with the app to compete with Snapchat and lure younger users back to its platform.
As more augmented reality marketing takes hold, consumers will most likely abandon their desktops and laptops for better inclusion. This is hopeful news for businesses wanting to tap into the market and utilize social media platforms that attract their target audience. Imagine using AR glasses at a business or social gathering and being able to have public information of the nearby guests. You would know their names, occupation and other basic facts and information.
Brands that understand the possibilities of AR are developing apps that will allow them to create their own social media platforms. This is an opportunity to direct the course of their marketing without third-party influences. While utilizing marketing on popular social media platforms, you’re competing with every other business.
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